How Atlassian Tracks Community Metrics

How Atlassian Tracks Community Metrics

Podcast to Blog

Episode 24

On the C2C Podcast, Episode 24, we welcome Celina Zamora, from Atlassian, to discuss her work building, managing, and supporting Atlassian's communities in the Americas.

Atlassian is known for its products like Jira, Bitbucket, and Confluence. Today, Atlassian is serving over 135,000 customers across the globe. Celina’s job is to build and manage the community of those 135,000 people.

Celina manages and supports Atlassian in-person communities within the Americas by working with community leaders and offering support. Her work involves engaging the online community by creating avenues for customers to easily connect with others like them.

On this episode, we learn how the Atlassian community, both online and in-person, is a place where developers, content managers, project managers, and others come together to collaborate, connect, and share valuable insights with each other.

It’s not easy to explain the value of having a community and Celina understands this all too well since she saw how everyone was apprehensive towards the idea of having them. But today, Atlassian's product teams see the incredible value in these communities, enjoying actual face time with users, learning about real life challenges, and receiving feedback from real customers.

Celina shares the metrics she is using to gauge the effectiveness of the community efforts. She shares with us how they are scaling their communities by building everything with heart and balance. They do this by focusing on where their customer is in terms of the platform they are using and how they are using it.

Listen to the interview on the C2C Podcast!

What to read next

Atlassian User Groups have changed the way the Atlassian community gets things done. With over 47,000 members, spread across 140 countries, the community is stronger and more inspired than ever! Read The Magic of Atlassian User Groups on the Bevy Blog.

About Author

Beth McIntyre

Community & Events Marketing Manager at Bevy! Passionate about building our community and connecting with members. When I'm not writing for the Bevy Blog, I'm writing about my global travels!

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